The tie-up is to support “Poshan Abhiyaan”
Mumbai-based startup Esperer Nutrition (EON) has tied up with e-commerce giants like Amazon, Flipkart and 1mg for their Supportive Nutrition Range for Non-Communicable critical Disease Management.
This includes categories like Post-Menopausal Health, Pre-Diabetic Care, Urinary Tract Infection, PCOD and PCOS Management and Bone and Joint Health.
Launched on Amazon under the brand name Enorma, the mass availability of supportive nutrition through a renowned aggregator like Amazon will enable India to fight its silent emergency of malnutrition better and more easily.
Raktim Chattopadhay, Founder and CEO, Esperer Nutrition, commented on the occasion, “Non communicable Diseases (NCDs) are very difficult to manage with traditional health tactics, but innovative interventions do exist, and can be effectively implemented. To control the risk factors of NCDs, nutra-research needs to engage more actively in shaping policies that influence health and lifestyle. Esperer Nutrition’s Research based Enorma range is introduced to address a bigger population to support the National Nutrition Mission, Govt. of India’s flagship Programme “Poshan Abhiyaan”. Esperer’s research Center, ENDC located in Hyderabad and its Supply chain and marketing wings are bringing newer technology to make the products and service available to semi Urban-rural India more efficiently in coming days.”