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BL Agro has augmented digital transformation to accelerate its FMCG business.
Bareilly-based BL Agro Industries has announced its brand’s venture into e-commerce with the launch of www.nourishstore.co.in, for direct access to its nutrition rich product range.
In line with the company’s objective and following the Prime Minister’s vision for Digital India, BL Agro has augmented digital transformation to accelerate its FMCG business. The company, which sells over 173 million products per year, is also expecting a growth of 10 per cent from its ecommerce wing.
The website is already clocking a daily transaction of 25000+ with an estimated spur in sales by about Rs 42 million by the end of 2021.
Nourish Store has been designed and rolled out with customization features, to provide easy access to BL Agro’s Flagship products, across nine categories including pulses, spices, dry fruits, cereals and ready to cook items etc.
The diverse food range is aimed at catering to daily household food item requirements, by BL Agro.
On the occasion of the launch, Ashish Khandelwal, Managing Director, BL Agro Industries Ltd. stated, “Digital transformation is the future for business and we have taken a lead to give consumers a delightful and health focused experience with Nourish Store. We are proactively aligned with the vision to deliver quality food products and promote a healthier lifestyle amongst our consumers.”