DrinkPrime’s NCR team focuses on the business and operations in the region
DrinkPrime, a Bengaluru-based startup providing personalised water purifiers on subscription, has extended its operations to the National Capital Region (NCR).
DrinkPrime has been providing access to clean and safe drinking water to its subscribers across seven cities in India including Bengaluru, and Hyderabad for the past five years.
“Close to 40 per cent of the population in Delhi is constituted by inter-state migrants. While some of them may have plans to settle in the region, others may reside just for a few years. This means that there is a need for an affordable, safe drinking water solution. We are trying our best to make safe drinking water accessible to more people. We extended our operations to Delhi, Faridabad, Ghaziabad, Gurgaon, and Noida to make this a reality,” said Vijender Reddy Muthyala, Co-founder, and CEO, DrinkPrime.
DrinkPrime extended its operations to NCR in August this year, but they have been experiencing a huge demand for their personalised water purifiers available at zero investment. The company also has a manufacturing facility in NCR where the production of DrinkPrime takes place.
“Less than 50 per cent of the population in India has access to safe drinking water. In a survey conducted by us among our existing subscribers, 65 per cent of the respondents said that they were dependent on water cans for drinking water before they subscribed to DrinkPrime. But, 85 per cent of the water available in plastic water cans are unsafe for consumption, and less than 5 per cent of the population in our country own water purifiers,” said Manas Ranjan Hota, Co-founder, COO, DrinkPrime.