The startup deals with nutrition brands across several categories
Jubilant FoodWorks has led a Rs 11 crore investment in wellness D2C platform Wellversed. Gurugram based startup Wellversed operates leading wellness and nutrition brands across several categories like ketogenic, vegan, gluten-free, low-carb, weight management, diabetes care, intermittent Fasting, sugar-free and plans to scale further as a platform that enables wellness and nutrition D2C brands.
Wellversed is also backed by the world-cup winner, cricket legend, Yuvraj Singh, who turned into an active investor and a wellness ambassador after his recovery from his life-threatening health condition.
Wellversed brands are available across 25 online channels including their own website, Amazon, LBB, Big Basket, 1MG, Healthkart, Qtrove, Milk Basket and more.
The global wellness market is valued at more than $1.5 trillion, with annual growth of 5-10 per cent. “Today’s consumers view wellness across all six dimensions – Better Health, Better Fitness, Better Nutrition, Better Appearance, Better Sleep, and Better Mindfulness,” said Aanan Khurma, CEO of Wellversed on receiving funding from Jubilant FoodWorks. He added, “The strategic alliance with one of India’s commercial giants gives Wellversed a disproportionate advantage to serve millions of people through our wellness brands. This partnership will augment our existing digital expertise with massive offline distribution capabilities.”