The brand is getting a strong foothold in Delhi
The Belgian Waffle Co has launched Stroopwafel – a Dutch-inspired dessert. The new offering by The Belgian Waffle Co will now bring the taste of Netherlands to India.
With the launch of Stroopwafel, the brand wants to keep the momentum going as the Dutch favourite is a versatile snack which can be eaten on its own or can be commonly enjoyed with tea, coffee or ice cream, making it even more suitable for the Indian market.
The brand has more than 270 stores in 75+ cities, including Nepal, and is one of the fastest-growing QSR chains in India. The brand is getting a strong foothold in Delhi.
Apart from its strong presence in the QSR space, the company is expanding its horizons with their innovative FMCG products which are now available across e-commerce platforms as well as through their stores.
Shrey Aggarwal,Founder, The Belgian Waffle Co said, “We have organically expanded into the FMCG segment with our first three categories – Pancake and Waffle Premixes, Waffle Crisps and our much loved Spreads. The Pancake and Waffle Premix is available in original, multigrain and chocolate and oats flavours and the Waffle Crisps are available in chocolate and double chocolate flavours. Our goal is to set up a standalone FMCG division with top quality products and with distribution across our QSR outlets, e-commerce platforms, modern trade and A-list stores across the country.”