The startup offers a variety of healthy breakfast and snack options
True Elements, Mumbai-based healthy breakfast & snacks startup brand, is now certified ‘Clean Label’ by the Clean Label Project, US.
Anchored on the promise of providing ‘Food that DOES NOT lie to you,’ this certification is a testament to the brand’s commitment to consumer health & delivering taste without any ingredient driven compromises or adulteration.
With the new certification, True Elements becomes the only Indian food brand to be globally recognised as both ‘Clean Label’ & ‘100 per cent Wholegrain’.
These coveted accreditations are awarded by leading US based non-profit organisations, Clean Label Project & Whole Grains Council respectively, who are known for raising the bar globally on food nutrition, food safety and driving consumer transparency.
The brand offers a variety of healthy breakfast and snack options ranging from Breakfast Cereals, Oats, Granola, Muesli, Flakes, Seed mixes, On-the-go snacks, Ready-to-Cook and Ready to Eat offerings. With an ARR (Annualized Run Rate) of Rs 70 crore (as of June 21), it is one of the first brands to effectively reduce the carbon footprint of their products.