New Hershey’s a2 Milk will be Hershey’s first partnership with a premium milk company
The a2 Milk Company™ and The Hershey Company have announced the upcoming release of co-branded Hershey’s/The a2 Milk Company chocolate milk, marking Hershey’s first partnership with a premium milk company.
Hershey’s a2 Milk, using 2% reduced fat a2 Milk, is scheduled to hit retailers’ shelves beginning in January 2022 in 59 oz refrigerated cartons as well as in 8 oz shelf stable single, 6-pack and 18-packs.
a2 Milk comes from cows that naturally produce only the A2 protein rather than the combination of A1 and A2 proteins contained in most dairy products.
Published research suggests a2 Milk that naturally contains the A2 protein may help avoid stomach discomfort in some people. That feature, as well as strong sales in the overall premium milk category, have helped the company achieve multiple years of double-digit growth including a remarkable 30% growth rate in the U.S. in its last fiscal year.