Coca-Cola acquires remaining stake in BODYARMOR for $5.6B

Fast-growing beverage company continues to gain share and outgrow US sports drink category

The Coca-Cola Company has acquired full ownership of BODYARMOR, a line of sports performance and hydration beverages that is incremental to the Coca-Cola beverage portfolio and has significant potential for long-term growth.

In 2018, Coca-Cola initially acquired a 15% stake in BODYARMOR with a path to full ownership, based on a pre-determined discount. Coca-Cola is paying $5.6 billion in cash for the remaining 85% of the company.

BODYARMOR will be managed as a separate business within Coca-Cola’s North America operating unit and will continue to be based in New York. 

BODYARMOR is currently the #2 sports drink in the category in measured retail channels, growing at about 50% to drive more than $1.4 billion in retail sales.