Blue Tribe makes another green addition to product portfolio

Launches plant-based Mutton Keema at Rs 375

In a bid to substantiate its product portfolio, Mumbai-based startup Blue Tribe has launched another new green product: plant-based Mutton Keema. Made with cherry-picked vegetarian ingredients and exquisite spices, this eco-friendly product tastes, cooks, and feels exactly like traditional animal-based Mutton Keema.

In fact, leveraging advanced food technology and extensive research and development, Blue Tribe’s Mutton Keema can equal nutritional elements like protein, phosphorus, iron, and Vitamin B12, albeit without instigating cholesterol or carbon footprint. Priced at Rs 375, the product is available for purchase through both online and offline mediums.

Speaking on this latest development, Sandeep Singh, Co-founder, Blue Tribe, said, “Meat products are essentially made of elements like protein, fat, chewy texture, and vitamin B12. We decided to extract these qualities from plant-based ingredients and create products similar in taste, cooking style and feel to animal-based meat.”