Made with its signature 100 per cent Arabica beans and uses Micro ground Technology
New Delhi-based startup Sleepy Owl has announced the launch of its Premium Instant Coffee, thereby expanding its product portfolio and widening its accessibility as a brand.
Through this product, the brand aims to close the gap between convenience and experience, which has been one of the key USPs of the brand and reflects across all its product offerings.
Sleepy Owl’s Premium Instant Coffee is made with its signature 100 per cent Arabica beans, and uses Micro ground Technology, which consists of 95 per cent soluble coffee crystals and 5 per cent freshly roasted high-quality beans. The Premium Instant Coffee is available in three delicious flavours – Original, French Vanilla and Hazelnut. These contain no artificial flavours or preservatives. The coffee has been thoughtfully packaged in a multi-serve tin, made of infinitely recyclable material, making it a 100 per cent sustainable offering, just like Sleepy Owl’s other products.
Commenting on the new launch, Ashwajeet Singh, Co-founder, Sleepy Owl Coffee said, “The concept of ‘Instant Coffee’ in India is not merely a function of simplified process and time. It is also a way of socialising and indulging in cultural experiences.”