Licious appoints Vakul Agarwal as VP, Growth

Agarwal’s appointment comes on the heels of other key strategic additions to the Licious leadership team

Bengaluru-based Licious, India’s first D2C unicorn, has announced the appointment of Vakul Agarwal as Vice President, Growth. Agarwal will be spearheading all efforts towards driving growth for Licious across all channels as it enters a post-unicorn era. Agarwal’s appointment comes on the heels of other key strategic additions to the Licious leadership team.

Agarwal brings in more than 10 years of experience of creating superlative customer experience, having worked in diverse sectors including e-commerce, consumer internet and technology. At Licious, he will be instrumental in fuelling the company’s customer-obsession mantra through a winning marketing and product strategy. This includes spearheading agile initiatives, building for the future and prudent risk-management.

Agarwal was recognised as the Digital Leader of the year – 2018 by IAMAI for the retention and consumer lifecycle engine that was successfully implemented for the business and brought significant efficiencies in the retention spends.

Vakul Agarwal, VP – Growth, Licious stated, “Licious presents the rare opportunity of not only building a brand but defining a category that holds so much promise. The Indian meats and seafood industry is a $40 billion opportunity. This, when coupled with the vast and varied Indian D2C landscape presents us with an unparalleled opportunity to disrupt and create benchmarks for the industry to follow. I am excited and looking forward to working with the team to continue building India’s most loved meat brand and co-create future-ready solutions for a sector that is in need of strategic interventions.”