To raise awareness on bone health
HUL’s Horlicks Women’s Plus has recently launched a month-long campaign in association with Apollo Clinics to raise awareness around Vitamin D deficiency and bone health amongst women.
The two have come together to raise awareness on bone health to drive the adoption of optimal nutrition, physical exercise, and regular screening.
In the campaign, Horlicks Women’s Plus and Apollo Clinic have partnered to offer a free Vitamin D test for all the women over the age of 30 across all Apollo clinics in Hyderabad, Delhi, Mumbai, Pune, Kolkata, Bengaluru, and Chennai this month. The testing would also be complemented with free doctor’s counselling.
Till date, 18000+ women have got themselves tested in the campaign.
Krishnan Sundaram, Vice President, Nutrition, Hindustan Unilever Limited added, “We are starting this journey with a Joint Awareness Campaign on Horlick’s Women’s Plus, which is a clinically proven bone health nutritional beverage, from the Horlicks portfolio. We believe it can make a difference to awareness levels and subsequently reduce the burden of Vitamin D deficiency in India.”