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Global product launches with stevia have increased by 21.9% CAGR over the past 10 years (2011-2021)
The International Stevia Council (ISC) has announced that Codex Alimentarius (Codex), the international food standard safety authority, has recently adopted the Framework for Steviol Glycosides encompassing four different technologies for the production of steviol glycosides.
The Framework and these production technologies will enable greater access to the full range of stevia ingredients to a significant portion of the world and will continue to answer consumer demand for healthier products.
The four steviol glycoside production technologies approved by Codex now include stevia leaf extract, steviol glycosides from bioconversion, steviol glycosides from fermentation and glucosylated steviol glycosides.
Data from Innova shows that Western Europe has experienced a significant growth of products launched with stevia from 2011-2021 with a 10-year CAGR of 38.0%. Of those launches, 62.2% occurred in five countries: United Kingdom, Germany, Netherlands, France and Spain.
According to Nielsen, US retail sales of products containing stevia cut across all food categories represent $3.9 billion out of the total food and beverage retail sales.
Beverage continues to be the leading category for new product launches with stevia, while sports nutrition, supplements, dairy, snacks and confectionery are also seeing significant growth.