Amway inks MoU with IIT-B to accelerate research in nutraceuticals and herbal supplements

There has been a positive shift in consumer behaviour, with 83% of Indian respondents, regularly consuming health, and wellness supplements

Amway India has partnered with the Indian Institute of Technology (IIT) Bombay to accelerate research in the field of nutraceuticals, botanicals, and herbal supplements.

As a part of this MoU, a team of in-house Amway researchers in collaboration with IIT Bombay will pioneer methods and techniques to bring breakthrough innovation in the field of health supplements, nutraceuticals, botanicals, and herbal supplements to gain deeper insights into Amway’s nutrition & herbal range of products and ingredients.

The partnership will leverage the cutting-edge systems biology and modeling approaches to gain a deeper understanding of the interactions between human physiology and various nutrients and botanicals.

Dr Shyam Ramakrishnan, Ph.D., Head Emerging Markets, Innovation, and Science Amway said, “With a rapidly developing science and technology base, India is fast emerging as a prominent hub of innovation R&D for both global and Indian players. We, at Amway, have pioneered and perfected a plant-based approach to supplementation and are constantly exploring ways to enhance our scientific understanding of various micro and macronutrients essential for human health.”