Consumers are increasingly looking for solutions that meet their preferences, health goals and values
Qina, a Portugal-based agile consultancy and platform specializing in Personalised nutrition, has launched QinaVer, a solution that adopts a mixed methodology approach by blending text-analytics with domain expertise to better understand consumer behaviour and attitudes.
QinaVer helps companies to save time and resources in their product development cycle by focusing their efforts on what consumers need to reach their health goals using a data-driven approach.
“Personalised nutrition is a rapidly growing industry that has been pushed into the spotlight following the COVID-19 pandemic. With more consumers constantly researching, shopping, and sharing their opinions and experiences online, all this unstructured data can provide valuable insights into shifts in consumer preferences, behaviour and attitudes”, said Mariette Abrahams CEO and Founder of Qina.
One of the key challenges in using text-analytics is that human intervention in terms of domain expert input is often required to make sense of the insights and knowledge gathered.