The company has also launched an iron supplement
Steadfast Nutrition has launched a one-of-a-kind initiative to put the spotlight on the neglected issue of women’s health and women athletes. The campaign has been titled ‘Celebrating Iron Women’.
The company has also launched an iron supplement targeted to fill the gap between the availability of good quality iron supplements and the nutritional needs of Indian women.
Steadfast Nutrition founder Aman Puri highlighted the lack of emphasis on women’s health in the current discourse about women and how vitamin and mineral deficiencies imposed a significant burden not just on women but also on societies, both in terms of health costs and reduced economic productivity. He also spoke about the steps his company was taking to tackle the challenge.
Aman Puri said, “A factor often downplayed in the journey towards women’s empowerment is women’s health. Through our campaign, we have successfully educated a large set of people about the necessity of incorporating the right nutrients and supplements into a woman’s diet. The issue of anaemia is more severe than it seems, especially in vegetarian females. 51% of the women of reproductive age in India are anaemic. With the launch of Steadfast Iron, we would like to cater to these prevailing health issues among women. Vitamin C has been added to the supplement to enhance Iron absorption. It also contains B vitamins to tackle the problem of fatigue which is a common symptom of anaemia.”