Strategically ramping up in regions with a large Indian diaspora
Fueled by recent investments from brand ambassadors Anushka Sharma and Virat Kohli, Mumbai-based food tech startup Blue Tribe has selected Singapore as the launchpad for its expansion into Southeast Asia.
Having already established a strong foothold in the lucrative Indian market, with key food partners like Nature’s Basket, Benzers, Foodhall, and Society Stores, Blue Tribe is now leveraging its deep knowledge of South Asian palate preferences to carve out a new niche in the global plant-based meat sector.
As the first Indian alternative protein startup to pursue this bold international expansion plan, Blue Tribe’s decision is also the latest sign that Singapore has become a magnet for plant-based companies seeking a cosmopolitan staging ground and gateway into other Asian markets.
To appeal to The Lion City’s sizable Indian population, Blue Tribe is rolling out its signature line of products, including plant-based chicken sausage, chicken nuggets, chicken keema, and mutton keema. These innovative dishes are now available at supermarkets and stores across the city-state, including Avighna Store, Waangoo, Melville Park Supermarket, Kalam Minimart, Amman Indian grocery store, Maha Mart, KVRS, Amba Ji International, Malar, Saastha, and Fresh Foods Supermarket. Blue Tribe is also available on Waangoo.com.