McDonald’s launches ‘Real Food, Real Good’ campaign

The brand has eliminated artificial colours, artificial preservatives and artificial flavouring from its food

McDonald’s India West and South – owned and operated by Westlife Development has launched ’Real Food, Real Good’ campaign, which will highlight the goodness of the food served at McDonald’s. This will be an ongoing campaign across traditional and social media to make consumers aware of all the work the brand is doing around its food. McDonald’s has always strived to be transparent with its food choices.

 

McDonald’s has eliminated artificial colours, artificial preservatives and artificial flavouring from select food items. McDonald’s will now also display Allergen & Nutritional information in-store and on its McDelivery app for the entire menu to enable customers to make food choices that are good for them.

 

Products like McSpicy Fried Chicken, Chicken Nuggets, Veg Nuggets, Chicken Strips, Hashbrowns and Hotcakes now have no added colours, flavours or preservatives. McDonald’s fries and all patties are free of any artificial preservatives, colours or flavours.