Using a robust supply chain and user-friendly API, Hesa creates business and employment opportunities in remote areas
Hyderabad-based rural marketplace Hesa has launched a household consumer brand called SUHAS.
The new consumer segment will offer a wide range of kitchen essentials ranging from lentils, spices, grains, and more at affordable prices for consumers to discover in local Kirana stores and the e-commerce platform of Hesa.
The brand has received a phenomenal response from customers prior to its launch with over 2 crore of pre-orders from various markets. Following a phase-wise, roll-out plan, SUHAS will be available across the southern market in the next 12-18 months, followed by the west, east, and north markets.
In line with Indian Government’s mission of #localforvocal launched in 2020, Hesa envisions empowering farmers by directly procuring from them.
Hesa is enabling transactions, promotions, and access in rural India becoming the largest rural marketplace. Foraying into a new category, Hesa is on a mission to strengthen its consumer portfolio. SUHAS aims to educate consumers about Indian food authenticity with its expertise in sourcing and procurement.