Hesa steps into consumer segment with range of lentils, spices, grains

hesa-steps-into-consumer-segment-with-range-of-lentils-spices-grains

Using a robust supply chain and user-friendly API, Hesa creates business and employment opportunities in remote areas

Hyderabad-based rural marketplace Hesa has launched a household consumer brand called SUHAS. 

The new consumer segment will offer a wide range of kitchen essentials ranging from lentils, spices, grains, and more at affordable prices for consumers to discover in local Kirana stores and the e-commerce platform of Hesa. 

The brand has received a phenomenal response from customers prior to its launch with over 2 crore of pre-orders from various markets. Following a phase-wise, roll-out plan, SUHAS will be available across the southern market in the next 12-18 months, followed by the west, east, and north markets.

In line with Indian Government’s mission of #localforvocal launched in 2020, Hesa envisions empowering farmers by directly procuring from them. 

Hesa is enabling transactions, promotions, and access in rural India becoming the largest rural marketplace. Foraying into a new category, Hesa is on a mission to strengthen its consumer portfolio. SUHAS aims to educate consumers about Indian food authenticity with its expertise in sourcing and procurement.

 

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