#startupoftheday 149- Atmantan NATURALS

Offering professional expert advice on how to bridge the nutritional gap



Inception– 2021

Location– Pune

Domain– Dietary supplements

FoundersSharmilee Kapur, Dr Manoj Kutteri and Nikhil Kapur

Total team strength– 15

Total funds raised– Self-funded

Investors– NA

Revenue generated since inception– Rs 73 lakh


Key highlights

  • Created a range of high efficacy herbal supplements that address over 40 chronic health conditions
  • Research team used herbs in certain combinations so as to bring out improvement in health
  • Developed kits for Migraine, Hypothyroid, IBS, Diabetes, PCOS, Male fertility etc. that are result oriented
  • Steady increase in monthly sales (off-line and online)
  • Introduction of 14 new products on April 7, 2022. These 14 products are special formulations for women’s health, gut health, brain nutrition and powerful antioxidants
  • With the launch of the above 14 formulations, the disease management kits become even more effective
  • To explore the international markets from the 3rd year onwards


Founder Speaks– 

“This space of nutraceuticals in India is already noticing patterns of high demand. Adding to all this is the pandemic which has jolted people like no other before. We want to be a solution and are strengthening our foundation to continue providing genuine solutions to. This is all being planned to service the surge of demand that is expected in the coming decade.”

Nikhil Kapur, Founder & Director, Atmantan NATURALS, Pune


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