The startup offers a wide variety of staples, snacks, condiments and meal-add ons
Nutty Yogi, the clean-label health food brand based in Bengaluru, has announced raising Rs 5 crore in seed funding led by Multiply Ventures.
The startup offers a range of over 200+ healthy and organic food products across categories like daily essentials, healthy snacking, condiments, breakfast mixes, and immunity-building products.
Pallavi Gupta, Founder of Nutty Yogi said, “The gap we identified in the market was that the consumers are being made to make a selection between either health or taste as there is no brand that offers the goodness of health with a no-compromise taste experience. With our strong R&D, we also made sure that consumers did not need to alter their existing pallets to meet their health goals. Since our launch, we have created a group of loyal and repeat consumers and created a robust pipeline of products and are now a complete AM to PM health food brand.”
The startup will use the raised funds to expand its footprint beyond a direct-to-consumer model, launching in major brick and mortar retailers across the country.