Kraft Heinz to develop sustainable, paper-based ketchup bottle

Scope for paper-based packaging is huge

HEINZ, maker of the world’s favourite ketchup and condiments, is teaming up with Pulpex to develop a paper-based, renewable and recyclable bottle made from 100 percent sustainably sourced wood pulp. Innovating its iconic ketchup bottle, HEINZ is the first sauce brand to test the potential of Pulpex’s sustainable paper bottle packaging for its range of world-famous condiments.

For The Kraft Heinz Company, this collaboration is the latest step in its journey to reduce its environmental footprint. It progresses the company’s sustainable packaging ambitions, in that it aligns with its goal to make all packaging globally recyclable, reusable or compostable by 2025. It is also an innovation that will help Kraft Heinz achieve net zero greenhouse gas emissions by 2050.

HEINZ and Pulpex are developing a prototype to test how the cutting-edge innovation could be used for HEINZ Tomato Ketchup bottles and other packaging formats in years to come. Pulpex’s current data indicates the carbon footprint of Pulpex bottles is materially less than glass and plastic on a bottle-by-bottle basis. Once used, they are also expected to be widely and readily recyclable in paper waste streams.

The next step in the process will involve prototype testing to assess performance before testing with consumers and bringing the bottle to market.