FAO highlights food safety considerations for food supplements and functional or health foods
India’s first-of-its-kind Thrasio Style Healthcare Nutrition platform
Inception– 2019
Location– New Delhi
Domain– Nutrition & Healthcare
Founders– Nikhil Mehra
Total team strength– 22
Total funds raised– Rs 5.4 crore
Investors– 9 Harvard Alumni, Benevolent Capital, Angel investor Tommy Rosen
Revenue generated since inception– NA
Key Highlights–
Built an ecosystem to connect Health Conscious Individuals (HCIs) to a community of health experts who’ve been helping them to be more aware of what they put inside their body
This community comprises dietitians, nutritionists, doctors, fitness experts, and fitness enthusiasts and the platform is helping them expand their network and build a powerful circle of like-minded individuals who share the same passion for making India healthier and happier
Created a catalog of 100+ Healthy Food Brands and 1400+ Products
Witnessed a staggering growth of 500% in the last 12 months with an annual recurring gross merchandise volume (GMV) of Rs 17 crore
The startup further aims to add 50 new D2C health and nutrition brands online within the next 3-6 months, along with launching its private label
Founder Speaks–
“There is a massive untapped potential in the country both on the demand and the supply side. Over the next 2-3 years, on the supply side, we foresee the emergence of atleast double the number of brands that have come up in the last five years in both existing categories as well as new categories as the consumer preferences evolve. Similarly, on the demand side, we see atleast a 5x growth in consumer demand in the next two years with growing awareness and lifestyle improvements.“
Nikhil Mehra, Founder & Chief Executive Officer, Wellcurve