#startupoftheday 159- Style Just Matters Pvt Ltd (Wellcurve)

India’s first-of-its-kind Thrasio Style Healthcare Nutrition platform

Inception– 2019

Location– New Delhi

Domain– Nutrition & Healthcare

Founders– Nikhil Mehra

Total team strength– 22

Total funds raised– Rs 5.4 crore

Investors– 9 Harvard Alumni, Benevolent Capital, Angel investor Tommy Rosen

Revenue generated since inception– NA

Key Highlights

Built an ecosystem to connect Health Conscious Individuals (HCIs) to a community of health experts who’ve been helping them to be more aware of what they put inside their body

This community comprises dietitians, nutritionists, doctors, fitness experts, and fitness enthusiasts and the platform is helping them expand their network and build a powerful circle of like-minded individuals who share the same passion for making India healthier and happier

Created a catalog of 100+ Healthy Food Brands and 1400+ Products

Witnessed a staggering growth of 500% in the last 12 months with an annual recurring gross merchandise volume (GMV) of Rs 17 crore

The startup further aims to add 50 new D2C health and nutrition brands online within the next 3-6 months, along with launching its private label

Founder Speaks

There is a massive untapped potential in the country both on the demand and the supply side. Over the next 2-3 years, on the supply side, we foresee the emergence of atleast double the number of brands that have come up in the last five years in both existing categories as well as new categories as the consumer preferences evolve. Similarly, on the demand side, we see atleast a 5x growth in consumer demand in the next two years with growing awareness and lifestyle improvements.

Nikhil Mehra, Founder & Chief Executive Officer, Wellcurve

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