Launches plant-based meat in India
Fitday.in, a nutraceutical startup based in Hyderabad, is launching a series of products in the plant-based meat segment.
The global market for plant-based meat was estimated at $5.06 billion in 2021. It is predicted to increase at a CAGR of 19.3 percent between 2022 and 2030. The market is likely driven by increasing consumer interest in plant-based diets and heightened awareness of animal rights through various animal welfare organisations.
Talking about the plans, the founder, Suresh Raju, said, “Veganism is becoming more popular among consumers for health and ethical reasons, while vegetarian ingredients are becoming more popular among customers who want to prevent animal cruelty and consume sustainable food. Since India closely follows the US trends, we expect similar growth for plant-based meats in India.”
What is unique about Fitday VeganMeat is that it is curated with the Indian palate & cuisine in mind. This imitation meat is made from soy and natural ingredients and may be used in various recipes.
Also, unlike other similar offerings in the market, Fitday VeganMeat is not a frozen product.
“Our parent company Genomelabs has spent several years researching these products to offer better quality options for the Indian population, like sports nutrition, Kids’ nutrition, Nutricosmetics, and Geriatric nutrition products.
Currently, we have about 5000 SKUs, and Fitday has its flagship products in plant protein, plant-based meat, and Gummies. Watch out for this space, as by the end of this year, we’ll have about 50 more white-labelled SKUs,” elaborates Suresh.
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