PepsiCo India expands portfolio with new Kurkure flavour

Kurkure Chatpata Cheese is a permanent addition that meets the growing affinity for cheese and masala flavoured snacks amongst Indians

Strengthening its distinct position in the market, PepsiCo’s Kurkure has expanded its portfolio with its latest flavour innovation Kurkure Chatpata Cheese. The new flavour is a permanent addition to the Kurkure family and brings a combination of Kurkure’s classic ‘chatpata masala’ with cheddar cheese, inspired by the globally successful Cheddar Jalapeño flavour.

Kurkure’s latest flavour innovation is a response to the increasing consumer demand of dairy flavours in the Indian salty snacks category.

Expressing her thoughts on the launch, Neha Sharma, Associate Director and Brand Lead, Kurkure said, “With the launch of the all-new Kurkure Chatpata Cheese, we are expanding our portfolio in the dairy flavour bucket with a differentiated winning flavour proposition. The signature ‘masaledaar’ taste of Kurkure combined with international cheese will bring alive a ‘chatpata’ fusion flavour that will be distinct and memorable.”

Kurkure Chatpata Cheese is available at Rs 5, Rs 10, and Rs 20 across all leading retail and e-commerce platforms in India.