The bottle is 100% bio-based apart from the cap, which is currently needed to ensure the quality of the product, and together the bottle and cap are fully recyclable
In its largest pilot to date, Carlsberg Group has revealed the trial of its new Fibre Bottle, putting the bio-based and fully recyclable beer bottle into the hands of consumers for the first time. With a continued focus on evolving technology and sustainable practices, the bottle also contains beer brewed with organic and regenerative barley.
The pilot, which is vital to accelerating Carlsberg’s ambition of making the beer bottle a commercial reality, will see 8,000 Fibre Bottles being sampled in eight Western European markets: Denmark, Sweden, Norway, Finland, United Kingdom, Poland, Germany and France.
The bottles will be placed into the hands of local consumers, customers and other stakeholders through select festivals and flagship events, as well as targeted product samplings. Testing at this scale will give Carlsberg the opportunity to gather feedback on people’s experiences of the product, which will inform the next generation of design.
The outer shell of the bottle, produced by the packaging company Paboco, consists of sustainably-sourced wood fibre and is also bio-based. This shell has the added benefit of insulative properties which can help keep beer colder for longer, compared to cans or glass bottles.
Image credit- prnewswire