Organic certification enhances the brand value and improves the marketability of organic products
Swiss-firm SGS has awarded Organic Certification to the Whole Wheat Atta introduced by Amul, a cooperative brand managed by the Gujarat Cooperative Milk Marketing Federation (GCMMF) Limited. This certificate demonstrates compliance with the organic production requirements and supports the authenticity of the organic claim for the agricultural products marketed by GCMMF, under the brand name Amul. In addition to the certification awarded to GCMMF, SGS has also certified Kaira District Milk Producers Union Limited which is the processing plant of Amul.
Organic certification is a process certification involving a set of production standards for growing, storage, processing, packaging, and shipping of organic products. The certification involves independent assessment of the processes, premises as well as production methods to ensure regulatory compliance with the organic certification standards.
In addition to improving saleability and providing entry to new niches in the domestic markets, the certification also facilitates export of unprocessed products to EU & Switzerland.