iD Fresh Food forays into Rs 10,000 Cr ghee market

Plans to enter key Indian markets with its latest product in the coming months

Bengaluru-based iD Fresh Food has announced its foray into the Rs 10,000 crore ghee market with the launch of iD Ghee in Mumbai. The company is looking at an additional revenue of Rs 100 crore, as it plans to venture into key Indian markets with its latest product in the coming months.

Currently, Mumbai is the largest packaged ghee market in India followed by Delhi, Bengaluru, Chennai, Pune and Hyderabad, accounting for more than half of packaged ghee sales in the country.

Rahul Gandhi, Chief Marketing Officer, iD Fresh Food, said, “As preservatives-laden and processed foods increasingly become the way of life, consumers today are keen to make conscious food choices. iD Fresh Food is committed to preserving the goodness of traditional Indian foods, and pure ghee – is considered to be one of the most nutritionally beneficial products due to its medium-chain fatty acid content, deserves a pride of place in every household. Made with the purest of ingredients, iD Ghee is good for your heart health, immune system, digestive system, and overall sense of wellbeing.”

Earlier this year, iD Fresh Food bagged one of the largest funding deals in the food startup space with its Series D round of Rs 507 crore. The funding round was led by NewQuest Capital Partners, a global private equity firm focused on the Asia-Pacific region, along with the existing investor, Premji Invest.

Currently, iD caters to over 45 cites, across 30,000 retail stores in India, UAE, US and UK. 

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