APEDA renews push for agri-food export promotion

To achieve $23.56 billion target for 2022-23

Agricultural and Processed Food Products Export Development Authority (APEDA), an export promotion body for agricultural products of the Ministry of Commerce & Industry, has made an outreach strategy for the promotion of agro export to accomplish the export target of $23.56 billion for the financial year 2022-23. 300 events will be organised under the plan in the current year for boosting exports.

Given that sanitary and phytosanitary measures used as technical barrier to trade by countries which pose a major challenge in the export of food products, particularly in developed countries, the APEDA plans to create awareness among the stakeholders of food export by highlighting its impact on human life through various online platforms, including social media platforms.

As per the proposed outreach strategy, it is planned to establish a strong and regular connection with exporters, farmers, agriprenures, food processors, logistics providers, foreign exchange management companies, etc., with the help of different mainstream publications and electronic channels as well as prominent social media platforms by highlighting a list of potential products have an abundant export potential.

A list of potential markets will also be displayed at various social media platforms. Besides, country-wise and product-wise specific requirements of India’s export potential products would be highlighted especially at the APEDA portal for exporters.

As India has a good potential for export of Geographical Indication (GI) tagged products due to its therapeutic and health values, orientation programmes have been planned to create awareness among stakeholders for GI products in the North Eastern Region (NER).

image credit- shutterstock

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