Salud Beverages steps up as global brand

Inks 11-Country distribution agreement with Maritime and Mercantile International (MMI), part of the Emirates Group

Bengaluru-based startup Salud Beverages has signed an 11-country, inter-continental distributions deal with Maritime and Mercantile International (MMI). MMI is one of the leading distributors in the world and part of the renowned Emirates Group. The MMI deal makes Salud a global brand that will be available across 11 countries. Salud propels its journey with the United Arab Emirates in September, following up collaborations with other international markets.

Salud Beverages is the only RTD Indian company to have won awards and accolades on a global stage, including the IWSC, London and CWSA in Hong Kong.

Currently available in four Indian states, Salud has prevailed with growing acceptance and popularity amongst community members seeking out a lifestyle that Salud has to offer. Right from launching the country’s first cocktail in a bottle, G&T 2.0, to being the first to enter the Metaverse with a roadmap, the brand has redefined the rules of the urban lifestyle.

Ajay Shetty, Founder-Director, Salud said, “This association catapults our reach in global markets and strengthens our distribution channel and helps build the strong product line-up and inclusive customer-centric experiences that the brand is known for.”

Salud made an enormous impact at the start of 2021 by launching the country’s first Gin & Tonic (G&T) while contesting the pandemic. The brand launched three variants of bottled cocktails and Salud G&T 2.0.