Demand for Chilean Kiwis grows, enters Indian market in metros & tier 2 cities

Kiwi fruit is one of the most nutrient-dense fruits available, owing to a great combination of vitamin C, dietary fibre, actinidin, potassium, and folate

Kiwis are becoming extremely popular and are now entering Tier 2 & Tier 3 cities across India. The campaign for promoting Chilean Kiwis in India is helping create more awareness among consumers about this fruit that is a powerhouse of Vitamin C and antioxidants.

Speaking on the promotional campaign for Chilean Kiwis, Sumit Saran, Director, SS Associates, the Indian marketing office of the Chilean Kiwifruit Committee said, “India remains an underserved market for kiwis. Consumers are just getting to know the tremendous health benefits of this fruit and the potential is humongous. Through strategic trade and retail partnerships and promotions, we are taking Chilean Kiwifruit to cities across India including Tier II and III cities. Chile has a preferential trade agreement with India making Chilean Kiwifruits much more affordable to consumers across India.”

Research shows that eating vitamin C-rich fruit such as kiwi may confer a significant protective effect against respiratory symptoms associated with asthma such as wheezing. Additionally, a couple of kiwifruits each day may significantly lower your risk for blood clots and reduce the number of fats (triglycerides) in your blood, therefore helping to protect cardiovascular health.

ASOEX Marketing Director for Asia, Europe, and the Middle East, Charif Christian Carvajal says, “India is a hugely promising market for Chilean kiwifruit and, definitely, Chile will be increasing its presence in India with green kiwifruit. India has many market segments with particular requirements and Chile, thanks to the structure of our fruit industry, is well positioned to cater to the varying needs when it comes to volume, packaging, arrivals, etc. Furthermore, Indian consumers traditionally associate kiwifruit with the monsoon season, and that is precisely when Chilean kiwifruit arrives on the market. The fruit is said to strengthen the immune system against Dengue Fever, which is common at this time.”

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