Aspires to expand the reach of its products across the globe
Kota-based FMCG brand 24 Carat Tunch Poha has plans to diversify its product range by launching ready-to-eat poha products, cereal bars, biscuits etc. and aspires to expand the reach of its products across the globe and thereby becoming the first brand in the poha industry who would be selling raw as well as ready-to-eat poha. Top 5 cities where its demand is the highest are Mumbai, Delhi, Nagpur, Indore and Pune.
Along with 3EA, a leading management consulting firm with a global presence, 24 Carat Tunch Poha recently launched its brand digitally. It is an FSSAI-certified brand offering a range of pure, Indian and healthy cereals in two variants – Premium & Regular quality. The homegrown poha brand aims at encouraging the youth of this generation to switch towards a super healthy snacking habit and become more health-conscious.
The global edible flakes market size in the year 2019-20 was valued at $17.43 billion and is expected to witness significant growth in the years to come. Thus, the demand for poha aka rice flakes is increasing not only in the domestic market but internationally as well due to its nutritional aspect and taste.