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Bauli is looking to expand its footprint in India by increasing distribution across channels and by introducing new products
Italian brand Bauli has launched a new premium variant of its flagship Moonfils brand- ‘Moonfils Select’ in India. Moonfils Select is a premium offering with international flavours like Apple Pie crème’ & Caramel crème’ in the Moonfils franchise.
Bauli is a pioneer of soft, baked snacks in India and has a wide range of offerings including Moonfils, Savoriz, Spyroll and cakes. Moonfils Select is the latest addition to this portfolio, priced at Rs 25 and is available pan India in the neighbourhood stores. Bauli Moonfils is the pioneer and market leader in the rapidly growing croissants category.
In the 2000s, with a vision to highlight their craft beyond Italy and seek fortune in global markets, Bauli went international and is present in over 70 countries. Since then Bauli has been known worldwide for providing high-quality authentic speciality baked products.
In 2009, Bauli entered West Bengal through a joint venture, announcing their arrival in India. It started with the production of and sale of Moonfils. After receiving an overwhelming response from the East market, Bauli expanded the distribution to other parts of the country with the entire range of Moonfils and other products like swirls, cakes and more.
Bauli India’s MD, Abhinandan Dhoke, stated, “There has been a growing trend among young Indians to adapt to a global palate and to be more experimental. Bauli has always been known for introducing new snack formats to the Indian market. We are able to make this world-class product accessible across the nation via our robust distribution network.”
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