Prasuma expands product portfolio, first to launch Bao Buns in India

The brand aims to sell 100 million units per annum in three years

Gurugram-based brand Prasuma is further cementing its stance as an innovation-driven brand with its latest launch of Bao Buns. Another first in the Indian market, Bao Buns are a variety of dumplings, hugely popular globally for their flavourful fillings and their delightfully fluffy, soft, and airy texture.

100 million Bao Buns are sold in Japan monthly, making them a veritable staple in Japan and extending to Southeast Asia.

Prasuma is introducing Bao Buns to the Indians as a convenient snack. An on-the-go delicacy, dumpling lovers can steam, microwave or pan fry the Bao Buns and enjoy a healthy snack that’s preservative-free, in just minutes. The variants start at Rs 89 .

The buns are filled with a sweet or savoury filling. Consumers can enjoy 6 variants including the authentic Bao filling of BBQ Chicken or Char-Siu as well as variants designed for the Indian palette including Butter Chicken, Chicken Keema, Veg Pizza, Spicy Veg, and Chocolate Crunch.

Read Previous

Scientists develop fully edible sensor showing if frozen food was thawed

Read Next

Total economic opportunity for smart protein in 2030 ranges upto Rs 33,194 Cr: GFI Report

Leave a Reply