Spice Story partners with Jayanti Herbs for offline expansion

To help in strengthening product development strategy

Spice Story, a D2C brand offering the widest range of ethnic chutneys from various regions of the country, has announced a partnership with Jayanti Herbs and Spice for its offline expansion. The Mumbai-based startup is looking to expand its offline presence in over 15000 stores by March 2023.

At present, Spice Story products are available in about 1,200 stores and should reach its customers via 5,000 physical touchpoints by end of this year. 

Through this partnership, Spice Story will leverage JayantiHerbs and Spice’s 23000-strong distribution channel of multi-brand modern format retail stores (both national and regional chains along with standalone modern retail stores).

Bengaluru-based Jayanti Herbs and Spice is one of India’s oldest and the world’s leading premium suppliers of herbs and spices. The 75-year-old company owns the premium spice brand ‘On1y’ which offers over 30 different kinds of herbs and seasonings. 

Backed by VC firms such as venture catalysts, Agility Ventures, and marquee industry professionals, Spice Story has been growing at over 50 percent annually. Founded in the year 2019 by Soumyadeep, the brand is mulling plans to enter new categories over the next 3-4 quarters and grow its business by 25X by 2025.

Image credit- shutterstock

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