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Mama Mia, India’s oldest gelato brand, is shaking things up in the dessert segment with the launch of their new product: Gelato Macarons. This unique fusion of French macarons and Italian style gelato is a first of its kind in India.
Founded by Adhiraj Thirani and Akshat Singhania, Mama Mia has registered close to 90% year-over-year growth in the online delivery segment and has saturated the Kolkata market with over 93% pin code coverage and an average delivery time of 8 to 20 minutes, with many orders being delivered within 15 minutes of pickup.
According to a report by IMARC Group, the ice cream market in India reached a value of Rs 194.1 billion in 2022. With a compound annual growth rate of 17.5% forecasted during the period 2023-2028, the market is expected to reach a value of Rs 508.4 billion by 2028. During the same time, the desserts market in India is expected to grow at a CAGR of 19%.
According to Adhiraj Thirani, Co-founder, Mama Mia, “The market is driven by changing consumer habits and rising disposable incomes, as well as heavy investment in product innovation and promotional campaigns by key players. In addition, the expansion of the food and beverage sector and the rise of online food delivery models along with e-FMCG are also contributing to the growth of the market.”
Image credit- prnewswire