Poised to achieve its goals in the competitive market of UAE
Bottled mineral water brand Bisleri International is setting up its first overseas operations in United Arab Emirates (UAE). The brand has partnered with the Gulf company – Nasser Abdulla Lootah Group. The manufacturing and bottling operations will be under the flagship of Emirates Drinking Water, which is a part of the Nasser Abdulla Lootah Group of Companies in the region.
The association will help strengthen Bisleri International’s presence across Dubai, Sharjah and Abu Dhabi. The operations will begin in April 2023.
Bisleri mineral water and Vedica, the Himalayan Spring Water will be available in 500ml and 1.5 ltrs at mass-premium general and modern trade stores along with HoReCa and e-commerce platforms.
As per market reports, the bottled water industry in UAE is estimated to grow at a CAGR of 11% over the next five years.
Angelo George, CEO, Bisleri International said, “The UAE market indicates healthy growth projections with a noticeable appetite for Indian brands and products.”
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