Synergy Flavours launches high-impact flavour range for protein bars

The launch comes at a time when protein and energy bar sales are on the rise in Europe

Synergy Flavours, a leading global flavour expert, launched a range of high-impact, concentrated flavours for protein bars, to expand its sports nutrition offering and target manufacturers innovating in the growing sports nutrition bar market. The range comprises eight new flavours, and is targeted at manufacturers looking to launch new products or optimize existing products.

The range includes flavours of chocolate, strawberry, vanilla bean, peanut, dark cookie crumbs, and coconut. The range also features natural versions of some of the flavour profiles, to offer flexibility to manufacturers in terms of labelling and positioning.

The launch comes at a time when protein and energy bar sales are on the rise in Europe, particularly in the UK, where major retailers continue to expand their sports nutrition offerings. Chris Whiting, European Business Development Manager, comments: “The sports nutrition market is evolving at a rapid pace, and as protein bars become increasingly popular, there is a real opportunity for manufacturers to innovate in this space and attract new customers who may be interested in trying these products as part of an active lifestyle.”

Whiting also provided more insight on the flavours: “Our new range has been formulated with cost-optimization in mind, meaning manufacturers can still create great-tasting products, and consumers can still enjoy their favourite flavours, without being forced to compromise on quality.”

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