Say Never Energy Drink, priced at an affordable Rs. 10 for a 200 ml cup format, is crafted for individuals who embody the spirit of relentless determination and unwavering resilience
Tata Consumer Products (TCP), the consumer products company uniting the principal food and beverage interests of the Tata Group under one umbrella, is making a bold entry into the fast-growing energy drink category with the launch of ‘Say Never’ Energy Drink.
Say Never Energy Drink, priced at an affordable Rs10 for a 200 ml cup format, is crafted for individuals who embody the spirit of relentless determination and unwavering resilience.
The Energy Drink offers two invigorating variants Red and Blue, each designed to provide a much-needed boost of vitality to those who dare to chase their dreams.
Vikram Grover, MD, NourishCo Beverages Limited, Tata Consumer Products said, “With this launch, we aim to inspire and energize the doers, the dreamers, and the go-getters of the world. ‘Say Never’ Energy Drink is not just a beverage; it’s a symbol of empowerment, a companion for those who dare to be different. The launch strengthens & complements the overall product portfolio for NourishCo and through this, we are celebrating the heroes who carve their own paths.”
In the initial phase of the launch, the ‘Say Never’ Energy Drink will be available at retail outlets in Karnataka and North markets, priced at just Rs10.