By Vrinda Arora, Founder, fOOdity
fOOdity was founded in 2023 to take the rich tapestry of Indian street food to a broader audience. The Indian street food industry which is growing at a rapid pace needs to be organised. Vrinda Arora, Founder, fOOdity shared her views about India’s street food market and the plans. Edited Excerpts:
What inspired the founding of fOOdity, and how do you differentiate yourselves in the Indian street food industry?
fOOdity was founded with a passionate drive to bring the rich tapestry of Indian street food to a broader audience. What sets us apart in the Indian street food industry is our unwavering commitment to authenticity. We meticulously curate our offerings, drawing inspiration from the bustling streets of India, ensuring that every dish captures the vibrant flavours and enticing aromas that make street food a culinary treasure. Our differentiation lies in preserving the traditional essence of these dishes while elevating them to meet modern hygiene and quality standards. We are dedicated to presenting a genuine and immersive street food experience.
Can you elaborate on your team’s culinary philosophy and how it influences the customer experience?
Our culinary philosophy centres on delivering exceptional customer service. It is a philosophy that infuses every aspect of our business, ensuring that every visit to fOOdity is a memorable gastronomic journey. We believe that the experience of savouring food is a true blessing to be cherished. Our culinary philosophy influences the customer experience by setting high standards for the quality and authenticity of our offerings. We aim to captivate and excite the taste buds of our patrons, whether they seek a quick and satisfying snack or a hearty and fulfilling meal. We strive to create a unique and delightful dining experience that leaves a lasting impression.
With India’s street food market being largely unorganised, how do you plan to tap into this potential for growth and development?
India’s street food market is a vast, largely unorganised sector with tremendous growth potential. fOOdity strategy to tap into this potential revolves around bringing organisation and reliability to the forefront of the street food experience. We aim to set high standards for hygiene, quality, and authenticity, which are often lacking in the unorganised sector. By doing so, we provide customers with a safe and enjoyable way to relish their favourite street food. This approach allows us to offer a consistent and trustworthy street food experience that maintains traditional flavours and techniques while adhering to modern food safety and quality standards. By bringing organisation to this market, we aim to make the delights of Indian street food more accessible to a wider audience.
Could you tell us more about the diverse background of your team and how their expertise contributes to your success in the street food business?
Our team is a diverse blend of professionals, each bringing a unique set of skills and experiences to the table. Our team includes engineers, lawyers, content creators, and, of course, culinary experts. This diverse background enriches our approach to the street food business. Engineers bring precision to our operations, ensuring efficiency in our processes. Legal expertise helps us navigate regulations and compliance. Content creators aid in building our brand and connecting with customers. When it comes to culinary innovation, our experts collaborate to enhance traditional recipes and presentations. This fusion of expertise allows us to meticulously analyse food and contribute to the expansion of a robust food ecosystem, with an unwavering focus on the world of street food. Each team member’s unique skills are integral to our success in delivering a top-tier street food experience.
What are some of the challenges you have faced in curating immersive and authentic food destinations?
Curating immersive and authentic food destinations comes with its share of challenges, primarily the need to maintain consistency. Street food is known for its unique flavours, and ensuring that each dish is consistent across different locations is a formidable task. To overcome this challenge, we have implemented rigorous quality control measures. Our recipes and preparation methods are meticulously documented and shared across all our outlets. We maintain a close partnership with local vendors, and our quality control team conducts regular checks. Additionally, we actively seek feedback from our patrons to fine-tune our offerings. This approach has allowed us to consistently deliver an authentic and immersive street food experience that lives up to our customer’s expectations.
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