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Huff is a former executive with Diamond Foods, Whole Earth Brands, and Kellogg’s, with over 33 years of experience in the food and beverage industry
Nissin Foods USA, the creator of the original Top Ramen and Cup Noodles, announced the appointment of Brian Huff as President and CEO, effective immediately. He succeeds Mike Price who retired from the role after serving in the position since 2018.
Huff will lead the U.S. division of Nissin Foods overseeing its continued growth and solidifying the company’s position as a leader in the instant ramen category market. His appointment comes at a significant time for Nissin Foods, with the company recently announcing the expansion of its U.S. operations with a third manufacturing facility in South Carolina due to the company’s impressive demand and innovation pathways. Huff will also play a pivotal role in the progress and commitment to the global initiatives led by the Nissin Foods Group, including its EARTH FOOD CHALLENGE 2030, part of the company’s long-term environmental strategy.
Huff is a former executive with Diamond Foods, Whole Earth Brands, and Kellogg’s, with over 33 years of experience in the food and beverage industry. He spent 24 years with Kellogg’s, managing several large customers and businesses, including president of US snacks, overseeing a portfolio of brands encompassing Pringles, Cheez-Its, Keebler, and Kellogg’s branded snacks.