Cocobay aims to cater to chocolate aficionados, especially those with an Indian taste palate
Haldiram’s Nagpur announced the launch of its chocolate brand ‘Cocobay’ into the Indian market. Manufactured and Marketed by Haldirams Nagpur Group, Cocobay is a premium chocolate brand, made of 100 per cent original cocoa.
Cocobay offers an assortment of the finest chocolates with a unique fruity palate that is blended with gentle spices. The range comprises specially crafted and curated fruit and spice flavours, for the Indian palate. The product array covers Rochers, Rocks, Bars, Cigars, Discs, Coins, Bricks, Squares, Hearts and buttons.
Cocobay aims to cater to chocolate aficionados, especially those with an Indian taste palate. The flavours include Hazelnut, Caramel, Cranberry, Orange peel, Dark Almond, Green Tea, Chili Guava and Crunchy Lemon.
Each product aims to reflect Indian taste sensitivity in terms of offering a flavorful range of assorted chocolates. The price points range from Rs. 150 onwards, Cocobay chocolates will be available at all premium Haldiram’s stores across Mumbai, Nagpur, Bangalore, Hyderabad, Chennai, Surat, Indore, Bhopal and interiors of Maharashtra and Goa.
Avin Agarwal, Director, Haldirams Foods International Pvt. Ltd. said, “We did conduct a deep research and study on the premium chocolate market in India. We see huge potential in this category. Our product is well placed in the said category with the right price points and offerings.