Oats brand Saffola launches four new gourmet flavours

Marico Limited’s Saffola Oats ventures into the sweet oats category along with expanding savoury variants, giving consumers exciting ways to consume oats

Marico, one of India’s leading FMCG companies, introduces four exciting gourmet-style flavours in its flavoured Oats range, under its flagship brand – Saffola. For the first time, Saffola Oats will offer two exciting, sweet flavours viz Nutty Chocolate and Apple ‘n’ Almonds. Alongside expanding the portfolio of savoury (Masala) oats with the launch of two new flavours viz Spicy Mexicana and Cheesy Italia.

Saffola Masala Oats currently offers 6 delicious savory flavours for snacking. The brand further launches two fusion flavours, namely Spicy Mexicana and Cheesy Italiaa. These flavours are already trending flavours in the snacking category. This culinary innovation showcases the dedication to offering diverse and convenient options that seamlessly align with the conscious lifestyles of today’s consumers.

With a preparation time of just 3 minutes and flavours transcending culinary boundaries, the four new flavours are perfect for health-conscious consumers to douse their hunger pangs while experiencing true delight.

Saffola Oats’ sweet-flavoured variants namely Nutty Chocolate and Apple ‘n’ Almonds will cater to a growing but unmet need for consumers who have a preference for chocolate and fruity flavours, delivering a delightful experience that renders them an ideal breakfast choice. These variants will find relevance throughout the day including breakfast, addressing the needs of homemakers and working women seeking a convenient and hassle-free option.