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The brand has expanded beyond parlours and is now available in over 4,000 retail outlets across major cities as it gears up to mark its 30-year Journey in India in 2024
Graviss Foods Pvt Ltd prepares to inaugurate its 1000th Baskin Robbins store in India and the SAARC region in 2024. With an emphasis on Tier 2 and 3 cities and an effort to fortify its market presence in key metropolitan centres, this milestone marks a pivotal moment in the company’s expansion journey.
Baskin Robbins’ focus on innovation has led to a steady stream of new product launches over the past three years, including a range of ice cream cakes and desserts. The brand’s commitment to employment generation is evident, with nearly 4000 individuals directly and indirectly benefiting from its operations.
Furthermore, Baskin Robbins has invested Rs 100 crore in a new factory in India in 2022 to meet its demand requirements. In recent years, the brand has expanded beyond parlours and is now available in over 4,000 retail outlets across major cities as it gears up to mark its 30-year Journey in India in 2024.
With a presence of over 900 stores across 250+ cities, the brand is leveraging its robust franchise network to drive growth. The company has implemented various initiatives to enhance connections with its expansive franchise network in India and the SAARC region.
Additionally, there is a concerted effort to expand the sales force and enhance their skills to deliver elevated customer service in alignment with the brand’s ethos, fostering repeat patronage.