The event featured the release of ‘Poshan Utsav Book’ and announced the launch of the Cartoon Coalition
The Ministry of Women and Child Development organised the Poshan Utsav at The Oberoi on 29th February 2024. The event aimed to promote good nutrition behaviour and highlighted India’s ongoing efforts to combat malnutrition by promoting good nutrition practices. The event was graced by Union Minister for Women and Child Development and Minority Affairs, Smriti Zubin Irani and Bill Gates, Co-Chair of the Bill & Melinda Gates Foundation (BMGF).
The event featured the release of ‘Poshan Utsav Book’ and announced the launch of the Cartoon Coalition. The ‘Poshan Utsav Book’, conceptualised by the Ministry of Women and Child Development has been curated by the Deendayal Research Institute (DRI). The book seeks to revive ancient nutrition traditions, facilitating knowledge exchange and intergenerational learning. It also serves as a comprehensive repository for appreciation of the country’s rich culinary heritage and nutritional diversity.
The Cartoon Coalition is envisaged to support and contribute towards the cause of Poshan through collaboration with MWCD. This Coalition is born out of a collaboration between renowned cartoon entities in India to harness popular cartoon characters’ power to convey essential nutrition messages in an entertaining and relatable manner for positive behaviour change among children.