The ICAR certification is the result of years of research and the implementation of four crucial principles – guaranteed moisture lock
Licious is a popular D2C meat and seafood brand in India that has been certified by the ICAR – National Meat Research Institute as ‘India’s Juiciest Chicken.’ This certification is a testament to the brand’s unwavering commitment to improving the Indian meat industry. To emphasize this further, Licious has released a touching film featuring Bollywood icons Gajraj Rao and Sheeba Chaddha, highlighting how Sundays are meant to be enjoyed with Licious’s juicy offerings.
The brand’s co-founders, Vivek Gupta and Abhay Hanjura, have worked tirelessly for nine years to achieve this feat. They have a deep passion for perfection, which has driven them to improve the Licious portfolio continually. The ICAR certification is the result of years of research and the implementation of four crucial principles – guaranteed moisture lock, optimum temperature control, low-stress biosecure farms, and proper feed management – to ensure that all Licious chickens meet industry gold standards.