Beer released in the companies’ respective taprooms in Delhi-NCR and Bengaluru in India and Fort Collins, Colorado to celebrate the Indian Spring festival of colours – holi
Bira 91 – India’s leading craft beer company, and one of the fastest-growing beer brands globally, and New Belgium Brewing – one of the largest craft brewers in the United States, announced the release of “Chutney Sour”, a collab beer that brings together vibrant flavours of Indian street food and the legendary craft brewing heritage of Colorado.
Brewed with Tamarind – a puckering sour fruit used in Indian chutneys and curries – the beer is based on the classic Dubbel, a Belgian-style ale perfected by the New Belgium Brewery.
The beer was simultaneously released in the companies’ respective taprooms – Bengaluru & Delhi-NCR, in India for Bira 91, and Fort Collins, Colorado for New Belgium Brewery. The release was timed to coincide with the Indian Spring festival of Holi – a joyful celebration of colour, flavours and renewal.
Commenting on the collaboration, Ankur Jain, founder and chief executive officer, Bira 91, said, “We couldn’t be more excited to collaborate with New Belgium Brewing. Colorado is at the centre of beer innovation in the world, and New Belgium is the most well-respected beer company in the United States. Our Limited Release beers are brewed with a two-word MO for our brewers – Go Crazy! Right from the word Go, our respective brewers started jamming and vibing and came up with this crazy, but in hindsight, such an obvious idea – making a Belgian Sour Ale with Tamarind –a “Chutney Sour”. The result is a brilliant surprise, and I am sure consumers who get their hands on this Limited Release will love it!”