SIRIO to launch personalised women’s health platform at Vitafoods Europe

The new ready-to-launch formulation range features premium branded ingredients, and targets issues as diverse as PMS, fertility, prenatal & postnatal care and menopause wellbeing

SIRIO Pharma (SIRIO) – the global nutraceutical contract development and manufacturing organisation (CDMO) – is launching an entire women’s health platform at Vitafoods Europe. The new 25-formulation-strong portfolio is personalised to women’s health needs and life stages with products covering puberty to post menopause.

Sirio utilised its global R&D capabilities to simultaneously introduce the comprehensive and premium range, with products supported by branded ingredients, consumer trends, clinical data and stability studies.

“Women’s health focused on individual life stage is the big trend of 2024. Our team researched this early to undertake all the complex formulation options, science and segmenting of product types. Essentially, we have done the hard work so that our nutraceutical brand partners can launch more quickly to market with first-in-class products,” commented Sara Lesina, General Manager of Sirio Europe & Americas.

Three of the star products will be on display at Vitafoods Europe in Geneva (14-16 May 2024). These include a first-to-the-market “MenoBalance” Gummy, which utilizes Novasoy®, a type of soy isoflavone from ADM. This is the first time Novasoy has been successfully delivered in a gummy. In terms of science, existing evidence shows that soy isoflavones may reduce the number and frequency of hot flashes and help maintain healthy bones following the transition into menopause.

This innovative formulation represents a pioneering achievement, as it’s the first time Novasoy, a science-backed ingredient, has been successfully delivered in a gummy, promising functional benefits and pleasure in every bite. Paula Limena, VP of Global Marketing – Health & Wellness at ADM comments: “We are excited to partner with Sirio, combining their exceptional gummy manufacturing capabilities with our expertise in science-backed ingredients. This collaboration enables us to create truly unique concepts, offering customers and consumers innovative and quality products that deliver on both taste and nutrition.”

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