Starbucks announces five initiatives at Starbucks Promises Day

Starbucks Promises Day underscore the company’s promises to its partners, farmers, customers, communities, shareholders and the environment

At a global gathering of Starbucks partners in Seattle and around the world, Starbucks global chief executive officer Laxman Narasimhan announced five initiatives at the first-ever Starbucks Promises Day that underscore the company’s promises to its partners, farmers, customers, communities, shareholders and the environment:

100 per cent of sales of Starbucks Odyssey Blend whole bean coffee in North America will support World Central Kitchen

First-ever Global Barista Championships coming in 2025

Coffee experience pop-ups will launch in cities around the world

Expansion of coffee innovation farms to more coffee-growing countries

New reusable Green Apron Cup for all North American partners

On the first anniversary of its new mission and promises, Starbucks gathered partners (employees) from across the company for its first-ever Starbucks Promises Day. The event, hosted in person at the Starbucks Support Centre in Seattle and virtually around the world, will be an annual gathering dedicated to Starbucks partners and all those the Starbucks brand influences and uplifts.

Laxman Narasimhan, Starbucks global chief executive officer said, “A year ago, we gathered together as partners in this very room to re-found the company and define a shared path forward. And since committing ourselves to these promises a year ago, you have each helped us realize what we can achieve when we’re at our best.”

Narasimhan was joined by partners from across the company to highlight each of the Starbucks promises and show how coffee is woven through these interconnected commitments, guiding Starbucks’ work at every level of the company.

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