The brand has further aimed to educate and support women in understanding their Hormone Health comprehensively in a simple yet effective manner
Aurelle Health, the country’s first D2C Nutraceutical brand to revolutionise Women’s Hormonal Health, has been launched in India. Aurelle Health’s debut marks a new landmark in the Indian nutraceutical space, with clean, authentic, natural and science-backed supplements based on thorough research and clinically proven formulations. Taking its lineage from Balaxi Pharmaceuticals, the inception of the brand is based on the statistics that 1 out of every 5 Indian women suffer from hormonal issues like Polycystic Ovary Syndrome (PCOS). The brand has further aimed to educate and support women in understanding their Hormone Health comprehensively and effectively.
“Hormonal imbalances are caused due to unhealthy eating, sedentary lifestyles and genetic factors and there is no real cure to PCOS or symptoms caused by hormonal imbalances -it just has to be through diet, lifestyle and supplements. The type and severity are varying and vast and there is no ‘one size fits all’ solution. Hence, Aurelle Health incorporates the goodness of natural ingredients, backed with scientific research, to ease the everyday life of modern Indian women. We aim to touch the lives of women across the country through both our products and the community we are building,” said Paridhi Maheshwari, Aurelle Health Founder adding that the brand incorporates her journey through PCOS, along with her experience in the pharmaceutical industry.
As part of the launch phase, the company has introduced products across four categories – hair health, skin health, gut health and weight management. The novel products, Clear Canvas, Mane and Maintain, Gut Health and Tone it Down, adhere to the highest production standards and are non-GMO, clinically proven, sugar-free, and vegan. With dedicated R&D and production under expert observation, Aurelle Health assures the best quality and no side effects.